Responsibilities Design support on the main device hardware and product proposition. Assisted in ID quality inspection and design guidelines. Responsible for accessories that were offered with PIxy, including protective bumper, carrying strap, and packaging.


Function Pixy is designed to take selfies and short videos by flying in pre-programmed patterns like hovering, orbiting, or following the user, all controlled by a simple button press.
Integration Bumper & Strap incorporating a fun and fashionable way to carry the product.
‍Value Prop. While most drones on the market is intimidating and confusing to use. Pixy offers a more approachable, user friendly design to engage Snapchat core users to take photos and footage handsfree.
‍

Responsibilities Led design direction, CMF direction, and usability testing for the accessories. Influenced product use case and product value prop.


Carrying Strap Inspired by Off White, bringing a fashion forward statement in wearable products. Defining what 'wearable product' means.
Bumper Offers a protective barrier for everyday use and allows the product to be accessible and easy to release product from carrier.
‍

Responsibilities Generated artwork and design themes for the packaging. Supported design lead on CAD and influenced unboxing experience.
‍
Unboxing Experience Crafted to offer a clear view of the product, moving away from the dark, serious CE packaging by creating a fun and engaging unboxing experience.
‍CMF The shades of color choices were curated to be friendly and inviting, while still staying true to the brand's language.
‍